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“It’s a man’s world out there in cyberspace – but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology.”
— The Wall Street Journal

photo by Maya Bisineer

Aliza Sherman is a Web pioneer and has worked as a digital strategist since 1992. She speaks around the world and writes about the Internet, social media, mobile marketing and new technologies, platforms, and apps. She is also known for her focus on women’s technology and business issues. Aliza specializes in making tech more accessible to humans.

And yes, she has been known to wear a pink tiara and boa at conferences!

In 1992, she created The Women’s List, an email community and networking platform for women to share their resumes and strengthen business relationships. She built some of the first online forums for domestic violence awareness and breast cancer awareness on early BBSs and commercial online services. She also consulted clients such as WomenSpace – a female health company – on how to incorporate online marketing into their communications, marketing and market research efforts.

In 1995, Newsweek named her one of the “Top People Who Matter Most on the Internet” after she founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. and the first global Internet networking organization for women, Webgrrls International.

In 2003, she started a consulting firm that grew into the social media marketing agency Conversify.

In 2010, she launched a digital and mobile strategy consultancy, Mediaegg, and produced several mobile apps including Girls an Be Anything Paper Dolls and the Drinkulator.

Aliza provides high-level, strategic digital consulting to companies and nonprofit organizations, particularly focused on the women’s market and cause-related efforts.

In 2008, she coined the term Social Media Marketing Plan or SMMP and developed the concepts and format for these plans for nonprofits and companies to help them incorporate social media into their traditional marketing plans. She had the opportunity to present her ideas about SMMPs at Web 2.0 Expo in 2010. She helped pioneer Social Media Calendars and published some early analysis about what an SMC should contain: Why You Should Have a Social Media Calendar and Elements of a Social Media Calendar.

She is known for her focus on women’s technology and business issues.

Aliza specializes in making tech more accessible to humans. Sensible, practical, useable.

Her multimedia company Mediaegg recently launched an iPhone, iPod, and iPad app called “Girls Can Be Anything Paperdolls” as part of a series of apps to provide age-appropriate, family-friendly games for young children who are already smartphone savvy.

Aliza’s books include The Everything Blogging Book, Streetwise Ecommerce, and PowerTools for Women in Business. Her 8th book is The Complete Idiot’s Guide to Crowdsourcing out July 2011. Her 9th book is Mom, Incorporated and was co-written with Danielle Smith.

As well as publishing nine books, Aliza has produced content for both public radio and public television including filing stories for “Marketplace” and has been recognized for her writing and blogging by Fast Company who listed her as one of the “Most Powerful Women in Technology” in 2009. She is also a regular contributor to Web Worker Daily and Mashable.

Download Aliza Sherman’s Bio.

Longform Bio:

Aliza Sherman is the Original Cybergrrl – an Internet thought leader, highly sought-after online marketing expert and passionate evangelist for the Internet, particularly as a valuable and useful tool for our personal and professional lives.

She is a motivational and inspirational speaker who has spoken around the world about the Internet, social media, virtual worlds entrepreneurship and women’s empowerment. She co-founded the veteran social media marketing agency, Conversify.

Named by Newsweek as one of the “Top 50 People Who Matter Most on the Internet,” Aliza Sherman is a Web pioneer, online marketing expert, published author, international speaker and regular contributor to national magazines and web sites.

Pioneering Work

Aliza founded the first woman-owned, full-service Internet company – Cybergrrl, Inc. – in the early days of the World Wide Web. She also founded Webgrrls International, the first women’s Internet networking group that grew to over 100 chapters worldwide in its first year. She has been building online communities for women since the early 1990s. She is the recipient of numerous awards for her innovative work on the Internet including the prestigious Avon Spirit of Enterprise Award.

In 1995, she built the first 3 websites for women (,,, preceding both and, and is considered the pioneer who helped pave the way on the Web and in the New Media industry for women.

Today, she is at the forefront of tech learning and teaching, keeping an eye on what’s interesting and effective now but also what’s next.  Her 8th book is The Complete Idiot’s Guide to Crowdsourcing and her 9th is Mom, Incorporated (Oct 2011).

New Directions

In 2005, Aliza moved from new media to “old media,” producing, writing and narrating an original 12-part documentary series for Wyoming Public Television – “Wyoming Families First.” She and her husband started a production company – Moonbow Productions, Inc. – to develop film projects, publish books and create art with a purpose. Her first independent film is about miscarriage.

She has produced radio segments for “Marketplace” heard on NPR as well as for Wyoming Public Radio and Alaska Public Radio Network.

In 2007, began blogging professionally and contributing to  Web Worker Daily reviewing the latest cutting edge Web applications and pondering the ever changing landscape of our Web 2.0 work and world. She also blogs on WorkItMom as Entrepreneur Mom. She then took her love of radio production into the world of podcasting with The Digital Marketer, part of the Quick and Dirty Tips network and a podcast about Second Life.

She has also written for print magazines including Entrepreneur,, Home Business, Pink Magazine, Professional Woman, Minority Engineer, and many others. Her 6th book was The Everything Blogging Book. Her 7th book was a business guide to the Internet for late adopters called Streetwise Ecommerce. Her 8th book is The Complete Idiot’s Guide to Crowdsourcing out July 2011. Her 9th book will be Mom, Incorporated, co-written with Danielle Smith.

One of her projects – Chain of Daisies Project – a community and resource to help more women get higher-level, paid speaking engagements at business, tech and venture conferences and to help conferences looking to diversify their speaker lineup to tap into a pipeline of qualified, dynamic female speakers.

Aliza continues to provide high-level, strategic digital, Internet and social mobile consulting to companies and nonprofit organizations. Recent clients include Wine Sisterhood, Rasmuson Foundation, and Pick. Click. Give. Alaska. Her company launched the first mobile app for the Wine Sisterhood called The Drink-u-lator for iPhone and Android to help people calculate beverage purchases for parties and event. Mediaegg also launched an iPhone, iPod, and iPad app called “Girls Can Be Anything Paper Dolls” as part of a series of apps to provide age-appropriate, family-friendly games for young children who are already smartphone savvy.



  1. April 1, 2011

    Hi Aliza

    I just saw your Mashable article on crowdsourcing and am a bit disappointed to not see CrowdFlower listed. Would you mind sharing with me more information about how your selected the featured companies?

    As you may know, we were the ones who planned CrowdConf and and are also one of the founders of Corwdsorium. We recently secured our Series B funding, making us one, if not the largest crowdsourcing company in the world.

    In any case, I wanted to at least introduce myself as we are planning CrowdConf 2011 as well as a number of other crowdsourcing related events and would be good to connect so I can share more with you.

    Thank you,
    Mollie Allick
    Events Director, CorwdFlower

  2. July 21, 2011

    I’m very curious what we will hear from you this year in Frankfurt and look forward to your speach; even so as a man if that has anything to do with it…

    • July 21, 2011

      I’m speaking twice in Frankfurt, predominantly on digital tools and future vision for books & the publishing industry. Newer and newest and what’s down the horizon, best practices, integration. I’m a big fan of “pushing the envelope” in strategic and practical ways so new tech is used soundly to achieve goals.

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