I’m fascinated with the concept of applying game theory to the workplace. No, this doesn’t mean making work a game, per se. But it does mean understanding the dynamics of gaming and the psychology of gamers – and humans – to build more compelling processes in the workplace.
Game design can be applied to much more than just games. “Gamification,” or the use of gaming mechanics in non-game applications, can be applied to business software, too. Any task based on a process could incorporate aspects of gaming to make it more engaging and better align it with the way most people are “hard-wired;” we respond well to games.